Marketing

Job Title and Overview

A marketing job title could refer to a wide range of roles, from marketing coordinator to chief marketing officer. Generally, marketing professionals are responsible for promoting a product, service, or brand through various channels, such as advertising, social media, or email marketing. They analyze market trends and consumer behavior to develop effective strategies that will increase sales and brand awareness. 

Education, Experience, and Pathways

• A bachelor's degree in marketing, business, or a related field is typically required for entry-level positions in the marketing industry in Durham.
• Relevant experience through internships or entry-level positions can be valuable to advance in the industry.
• Continuing education, such as attending conferences or completing online courses, is important to stay up-to-date with the latest trends and technologies in marketing. 

Essential Job Skills 

• Strong communication skills, both written and verbal, are essential in the marketing industry.
• Analytical skills to gather and interpret data to inform marketing strategies.
• Creativity to develop innovative marketing campaigns.
• Project management skills to manage multiple campaigns simultaneously.
• Digital marketing skills, including SEO, PPC, social media marketing, and email marketing. 

Workplace Environment and Salary

• Marketing professionals in Durham work in a variety of industries, including healthcare, technology, and education.
• Many marketing roles offer the flexibility to work remotely or have a hybrid work arrangement.
• The mean salary for marketing professionals in Durham is around $62,000 per year

Additional Certificates and Credentials

• Certifications such as Google Ads, HubSpot Inbound Marketing, and Hootsuite Social Media Marketing can demonstrate expertise in specific areas of marketing.
• An MBA can be beneficial for advancement to executive leadership roles, however, not explicitly necessary

Skills for Directorial and Executive Leadership

• Strategic thinking and vision to develop long-term marketing plans.
• Leadership and management skills to lead and motivate teams.
• Financial acumen to manage budgets and forecast Return on Investment
• Strong communication and collaboration skills to work with cross-functional teams.

Available Resources